I love the health and wellness industry but there is a constant discussion revolving around coaches and trainers that don't make enough money. It is our own fault as we often tend to want to portray ourselves as elite athletes and phenomenal specimens of muscle and performance. That only pays if you are a competitive athlete in a sport that also pays well. It doesn't translate into income from consumers. Professionalism, knowledge and results translates into respect and respect translates into income. So here are some random Pro Tips:
- Don't be a hack... be a professional and raise the bar, don't lower it for all of us.
- Don't create programs without Assessments, Screens, Tests and Surveys.
- Don't program on your drive to work.
- Don't push people with volume when they haven't had any consistent volume or intensity in the past 6 weeks as research shows the risk of injury skyrockets.
- Have a scientific methodology and a framework and create curriculum. Getting healthy and fit is not a random walk, it is a purposeful and intelligently created journey. As a professional, your health and fitness is more maintainable with random programming and general healthy habits because you have been developing them over many years and have a strong foundation. Your clients likely need a specific progressive program to get back on track.
- Don't load up on steroids and PEDs and fool people into thinking you can make them look like you and perform like you. That is worse than a Hack it's a fraud.
- Wake up, program to the internal chemistry, not to the outside of the body which is only the symptom of the problem.
- Get some professional evaluation tools, technology and education and level up. Let me see you in the same private Facebook groups that I participate in of highly respected professionals and researchers in health and fitness around the world. Stop liking that crappy IG post from the bro down the street that wears those fly shoes and drives an expensive foreign car but can't make rent, but he can do dips with a pretty woman on his shoulders.
- Don't flirt or date your clients, that is not professional. Would you want your doctor doing your physical and flirting with you? No, because that isn't the behavior of a professional.
- Get insurance!
- Are you a respected professional or an Instagram model? Don't get me wrong, Instagram can make you famous and many people love to look at perfect bodies but does Instagram need its millionth 30 second clip of you doing a perfect air squat or another booty shot? We have plenty to look at online, post stuff that really helps.
- Last but not least, don't leave all your client's personal and confidential health data lying around. Lock, digitize and secure. I predict, HIPAA is coming for our industry and if you want to work with healthcare professionals and be referred into situations you need to speak their language, research it.
If you want to succeed and be seen as a professional you need to do what other professionals do, invest in your practice. Until you are financially stable, can support yourself and can pay your way independently of having to rely on others to subsidize you,
- Don't buy toys
- Don't trade in for a new car every other year
- Don't waste money on mindless amounts of entertainment and vacations you can't afford
- Invest in yourself and your clients by getting the education you need and the equipment to perform your job properly.
- Please don't borrow money from your clients and disguise it as some sort of pre-paid training. It is tacky and very unprofessional.
Professionals make sacrifices for the long-term. It is hard and it costs money to be a pro. The national average hourly wage for trainers is $19 per hour and you can't be busy every hour of the day. To earn $75-$100 an hour like a plumber, electrician, accountant or health practitioner you need to up your game and invest in your career like they do. Trucks, tools, equipment, offices, computers, software, education and training costs money but that is why all those professions make more money than you do. So level up, be a pro otherwise expect more of the same. Lots of people lift weights and many have photos on Instagram but it doesn't make them money regardless of what you may be hearing from others that don't know what they are talking about. IG gurus send me resumes regularly and they can't afford to pay for space, buy equipment, get an education, and often don't want to put in the 10+ years of work and study to achieve success. They want rewards now because they can bench press 3 plates. Oh and don't ask for an advance on your paycheck before you start, nobody in the corporate world does this and it diminishes your professional status. I totally respect someone working 2 jobs just to break into the industry and be self reliant. That's a pro.